Complete Ready - Colgate

The product:
Colgate launches "Optic White Expert Complete" and offers consumers to reduce yellow spots from their teeth and obtain a white appearance.

The flow:
During the campaign we connected to the e-commerce buzz in fashion and lifestyle industry and collaborate with popular characters in Israel.
We conveyed the message - to get the perfect look, it's not enough just to wear clothes and make-up, it's also important to keep your teeth white.

Platforms:
The campaign was managed on social media and points sale.

The result:
Over 200,000 likes, comments and shares.