Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Running Blonde - Dr Fischer
Date
Jan 2020
Product:
Dr. Fisher presents a new hair care series for blonde hair.
Goal:
High brand awareness and consumer first buying.
Strategy:
We created a consumer strategy for Fomo, the product that every blonde hair owner must try.
Campaign:
Developed hype around a popular star who began using a product without disclosing its name. Investigated female communities and PR to determine which product she is using.
After lot of DM messages and questions we shared a commercial that conveyed the feeling of how followers would look like if the digital space was physical.
Placement:
Social Media, Publisher, Blog, UGC.
The result:
More than 1,000 messages to our star.
Over 400,000 organic views.
76% of the viewers completed a full viewing.
Reaching 70% of the annual sales target in two weeks.
