Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Duty Ride - JR Duty Free
Project type
Social Serie Campaigns
Date
Aug 24
Product:
The introduction of eco-friendly recycled packaging for duty-free shoppers.
Objective:
Elevate brand language and enhance the consumer experience in the duty-free environment.
Strategy:
Align with the broader "JetLess" brand strategy, targeting the Israeli audience, who are passionate about travel but have faced limited flight opportunities. The goal was to engage duty-free customers as they land, sparking a blend of envy and connection among them.
Campaign Journey:
We rolled out a three-part social media series featuring unscripted interactions with genuine customers. The series spotlighted their shopping experiences, purchasing habits, and what influences their choices. It was a deep dive into the psyche of our audience, focusing on sales-driving factors and the overall shopping journey.
Execution Channels:
Instagram, TikTok, and Influencer partnerships.
Results:
Content Creation: 4 impactful content pieces
Organic Reach: 500K video views
Audience Growth: An increase of 3,000 followers
This campaign effectively blended strategy with authentic consumer insights, driving engagement and growing our digital presence in the duty-free market.
