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My Partner - Constructa
Date
May 2021
Product:
Manufacturer of high-end kitchen appliances "Constructa".
Duration:
Annual content management
Goal:
Developing a new and innovative concept for reaching and growing a young audience.
Strategy:
By creating a language around partnership, we were able to communicate how the brand assists in managing household tasks efficiently and comfortably.
Amidst the hectic routine of young families who own and rent new homes, we have opened up a world of benefits, hacks, and ways to share difficulties
Placement:
We collaborated with communities, influencers and created short videos with value and knowledge
Results:
23% increase in sales.
69% increase in traffic and product search.
Community Oriented leadership with the new audience created a momentum of ideas for future products
