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Kariot Cereal - Limited edition
Project type
TikTok launch campaign
Date
May 2023
Product:
Limited edition cereal "Kariot"
Objective:
Create Buzz and Hype over new taste and Give innovative Value to the brand
Strategy:
When a product becomes a viral sensation, it’s not just a snack but an experience. Social media drives desire, content fuels demand, and suddenly, shelves are empty. The hunt begins. Consumers chase stock, prices skyrocket, and the product becomes a must-have moment. FOMO at its finest.
Campaign Journey:
We launched a digital campaign under the message "Kariot for the Long Run"—positioning the product not as a snack, but as an investment. A cereal so exclusive, you don’t eat it—you save it, vault it, and watch its value rise.
Execution Channels:
TikTok-first strategy with viral challenge activations
Influencer partnerships to hype scarcity and value
Wolt collaboration for exclusive, limited-time drops
Results:
8 high-impact content pieces.
3M organic video views.
9.1% engagement rate.
180% ROI
